April 9, 2010 became a day to remember for Kazan dwellers and visitors!

A Trans-Force interactive attraction was launched in the Koltso Shopping Mall situated right in the city centre. Located in the central atrium, the attraction immediately drew the attention of most of the shoppers. This attraction is not the only one in the city. Earlier, on April 1, 2010, a Trans-Force attraction was opened in the MEGA Shopping Mall. MEGA Kazan became the fourth outlet in the chain to install a Trans-Force interactive attraction. October last year marked the launch of the shuttle in MEGA Belaya Dacha, Moscow; other attractions made their debuts in MEGA Dybenko, St. Petersburg in December and in MEGA Yekaterinburg in March 2010. The very first week of the 5D attraction’s operation in Kazan demonstrated that the new interactive format of entertainment appeals of both kids and adults.

The Koltso Shopping Mall, the venue of the second Trans-Force attraction, is located in the historical center of the city and is a popular place for the locals and visitors to meet and relax. The virtual reality attraction will occupy a place in the center of the first floor and will start operating as early as in mid-April.

The Trans-Force interactive attraction is a 5-seater cabin with a 6-DOF motion system, panoramic screen, stereoscopic system and multi-channel surround sound. An unparalleled system of interaction with the simulated environment turns the player from a mere observer into an active participant in the events.